Caps and bucket hats
The piece that gets kept. Embroidered caps, bucket hats and crochet pieces that read as fashion first and branding second.
Promotional apparel
Promotional apparel in South Africa
Statement apparel. Zero boring moments in between.
You get a crew that looks like the campaign. Promoters, brand ambassadors, event staff or the whole team, dressed in pieces designed for the activation rather than pulled off a shelf and stamped. Fit, comfort and finish come first. Then the logo finds its place.
South African style runs on street culture and music, so that's our starting point. Relaxed fits, honest finishes, unisex cuts and a proper size run. If the same team wears it every working day, that's a different brief: see staff uniforms & collections. If the apparel is one piece of a bigger launch, pair it with corporate merchandise.
Brief us
What we dress you in.
Built for the campaign, worn long after it.
Tees
The campaign workhorse. Cut, weight and print placement chosen for the people wearing them and the day they'll have.
Hoodies and jackets
Layers for evening activations, winter campaigns and crews who need to be spotted across a venue.
Tracksuits
Full sets for promoter teams, sports activations and anywhere the crew needs to move as one.
Promoter dresses
Designed for the brand ambassador, not the mannequin. Comfortable for a long shift, on brand from across the room.
How it works
How an apparel job runs.
The same five steps as everything we make. We like a rhythm.
You brief us
Tell us who's wearing it, what the campaign is and when the crew needs to be dressed.
We listen
We ask about sizes, the conditions they'll work in, the brand rules and how the pieces should feel.
We design and sample
Mock-ups on the right garments, then physical samples in the right sizes, so you approve the fit and the finish before the run.
We make
Production with quality checks on the garment, the branding and the finish before packing.
We deliver
Packed by size, labelled and ready for the crew, the activation or the courier.
What to put in your brief.
Half of this is enough to start a conversation.
Quantity range
How many people, roughly, and whether they need more than one piece each.
Size breakdown
Sizes per person if you have them, or the size run you expect.
Deadline
The date the crew needs to be dressed, plus the campaign dates.
Artwork files
Logos in vector format, campaign creative and any brand guidelines.
Delivery location
Where the pieces go, and whether that's one venue or several teams.
What moves the price.
No price list, because no two campaigns are the same. These are the levers.
- Quantity
- Headcount and pieces per person set the scale of the job.
- Decoration method
- How the branding is applied, how many positions and how many colours.
- Fabric and garment
- The base garment and its fabric. Heavier, softer or more technical fabrics cost differently.
- Packaging
- Packed by size in cartons, or individually bagged and labelled per person.
- Timing
- Sampling and a proper size run take time. The earlier the brief, the more options.
Questions we get asked.
Not answered here? Tell us what you're planning and we'll talk it through.
Brief usCan you cater for a wide size range?
Inclusive sizing is a starting point for us, not an extra. Tell us the range you need and we'll plan the garments and the samples around it.
Do we approve the fit before you make the full run?
Yes. You see mock-ups first, then physical samples in the sizes that matter, and nothing goes into production until you've signed off.
Can the pieces look like fashion rather than a uniform?
That's the point. We design around the wearer and the culture of the campaign, and place the branding where it earns its space. Bring us the idea and we'll show you.
Dressing a campaign, a crowd or a crew?
Give us a challenge.